Frequently Asked Questions

What is TrialPay?

TrialPay represents the most effective Cost Per Acquisition (CPA) advertising available today. TrialPay gives you access to high-quality customers at the point of purchase through thousands of premier merchant sites. If a customer can't be convinced to pay for his/her original product, he/she is presented with your offer as a means of getting the original product for free. You pay a CPA for each new customer, which TrialPay uses to pay the merchant for the original product. With TrialPay everyone wins: merchants earn revenue from "lost" or unlikely customers, advertisers acquire high-quality customers and shoppers get a free product and a feeling of loyalty for the deal they just received.

Who uses TrialPay?

TrialPay drives new customer acquisition on a pay-for-performance basis for companies across multiple industries, including online membership, financial, retail and software. Our advertisers include Blockbuster, Citi, American Express, Discover Card, Gap, Stamps.com, FTD and hundreds more.

Why use TrialPay?

TrialPay gives you access to the highest quality customers--frequent online shoppers at the point of purchase--through thousands of premium merchant sites, creating the most effective CPA (Cost Per Acquisition) advertising available today.

TrialPay's Offer-Matching Technology pairs prospective buyers with their preferred brands to acquire customers with a strong lifetime value for your brand:

Sophisticated Optimization...
Matches individual users to your offer based on key data points (gender, IP address, connection speed, aggregate merchant data)

...Tailored To Each Merchant's User Base
The TrialPay network is composed of over 5,000 industry-leading merchants and growing. Your ad is only shown to the merchant traffic that is most valuable to you as an advertiser.

These two principles work in tandem to achieve optimal conversion rates and create the most profitable transactions for both merchants and advertisers.

How does TrialPay work?

TrialPay partners with industry-leading merchants who are looking for a better way to monetize their customers. At strategic touch-points (exit messaging, e-mail campaigns, upgrade offers) customers are given the option of purchasing the merchant's product for free by checking out with TrialPay.

The user is then redirected to a TrialPay-hosted checkout page designed to appear as an extension of the merchant's Web site. After registering, the user is positioned in front of 50+ targeted offers from trusted advertising partners and is asked to complete only one offer.

If the user successfully completes any offer he will receive an e-mail notification from TrialPay with a serial code or redemption instructions for the merchant's product; TrialPay has purchased the product for the customer and provides fulfillment of the product.

Wait! TrialPay is just another incentive site, right?

No, TrialPay is not an incentive site. TrialPay does not offer free iPods or gimmicks as a way to attract customers. Instead, TrialPay reverses the incentive and finds people who are already willing to purchase something, like anti-virus software. TrialPay simply offers to buy that product for the consumer, if he or she signs up for one of our advertising offers.

More specifically, TrialPay is not an "incentive site" for the following reasons:

• TrialPay does not generate its own traffic. We do not seek out "free iPod" users through paid search or by any other method. Instead, we only target high-value consumers who are ready to buy; they have arrived at the payment path through one of our merchants' sites because they are seeking to purchase a product outright. Thus, our users are high quality from the start.
• TrialPay users self-select one offer of their choice from a wide variety of options. TrialPay ensures that every shopper can find an offer that compels him/her to purchase by offering thousands of ways to pay. Thus, if a user chooses to complete an advertiser's offer it's because this individual found it more appealing than buying our merchant's product outright—it's a better value-proposition.
• TrialPay users need to complete only one offer. Incentive sites operate on a breakage model and thus typically require a user to complete multiple offers in order to receive their reward. This drives low-quality leads to the advertiser.
• TrialPay provides clear, actionable instructions (and/or restrictions) to users before they reach an advertiser's landing page. These instructions/restrictions serve as the safety valve on the leads we deliver and help to eliminate low-quality users before they reach the advertiser's Web site.

Can you walk me through an example?

Sure! One of our merchant partners is WinZip. Have you ever used WinZip to compress a large file? WinZip uses the TrialPay platform to convert unpaid users of their demo software into paying customers. A user seeking a fully licensed copy of WinZip - but unwilling to spend money on this intangible good - is brought from the merchant's site through the TrialPay checkout process and is positioned in front of several offers from trusted advertisers. By completing any one offer, TrialPay will purchase a copy of WinZip for the user.

How much traffic can I expect?

TrialPay drives thousands of new customer acquisitions on a monthly basis for our advertisers. The amount of traffic depends on multiple factors, including CPA, overall conversion and how the offer resonates with consumers. TrialPay has over 9 million registered users with more than 30,000 new users signing up daily. We continue to add new sources of traffic on a daily basis thus increasing the number of shoppers that will see your offer.

OK, I get it. Who are TrialPay's merchants?

TrialPay partners with thousands of merchants with a variety of products across multiple industries including software, games, publications, and retail. Examples include: WinZip, Zagat, Photobucket, McAfee, ZoneAlarm & Broderbund.

I'm confused again...Where does TrialPay get its traffic?

TrialPay has numerous merchant partners that drive their own customers to the TrialPay checkout process. TrialPay does not purchase online traffic. Our users can find the TrialPay option on over 5,000 merchant partner Web sites. They are looking obtain a particular product under their own impetus; we simply provide them a different way to pay for it.

Is there a minimum CPA you need to work with an advertiser?

Yes and no. The Cost Per Acquisition (CPA) is up to the advertiser, based on the product/service you decide to offer, the price point of the product and what you're willing to pay to acquire a new customer. The advertiser CPA you'll pay will determine what kind of traffic you will be exposed to on the TrialPay network. Another thing to keep in mind is that every offer in our network competes with every other offer in the sense that we look at what kind of CPA the advertiser is paying and the conversion rate. With that information, our system will optimize the placement of offers.

Why do you collect a customer's name and e-mail address?

TrialPay collects this information for the purpose of order fulfillment. When the user completes one of our advertiser's offers, we e-mail the user the serial code they need to activate our merchant's product.

What does "Credits in Day" or "Credits Instantly" mean?

This text in green next to each offer's description is used to set the user's expectations on how long it will take before they will receive our merchant's product. Completion time can vary from advertiser to advertiser.

Some advertisers are able to place a TrialPay pixel on their confirmation page that notifies TrialPay instantly when a user completes an offer - hence, "Credits Instantly."

Other advertisers use a delayed approval process. TrialPay does not send users a serial code or activation instructions for the merchant's product until we receive final approval from the advertiser that the user's lead is valid.

A good example is Discover credit card. Discover Card validates each application over the course of 10 days. In this case, TrialPay informs users that if they select the Discover Card offer it may take up to 10 days before they receive their original product - assuming they are approved for the card.

Why do "merchants" use TrialPay?

Our merchants feature the TrialPay payment option everywhere customers exit without purchasing and anywhere else they want to increase conversion rates. TrialPay turns abandoned carts into conversions by pairing customers with ideal offers from preferred brands. Using TrialPay, merchants earn significant revenue from "lost" or unlikely customers. The platform optimizes sales from current marketing initiatives, making TrialPay the best way to boost revenues with minimal effort.

Why do "advertisers" use TrialPay?

One of our partners said it best, "If you are not using TrialPay, you are simply leaving money on the table." Rick Trefzger, VP of Sales, iS3--makers of STOPzilla.

• No risk, high ROI - pay for performance.
• High-quality customers: frequent online shoppers of premium brands
• Huge volume: access to millions of customers daily
• Increase brand awareness: partner with industry-leading merchants
• Offer-Matching Technology ensures brand affinity, creates lifelong customers